Lead Profile Overview

A contact's lead profile provides a centralized location for information, communication, appointments, deals, and activity. Never miss a beat as information for your contacts can be accessed on the desktop and app!

Contact Information

Name: First and last name of the contact, used in Merge Fields

Image: Pulled from a Google search of the contacts name

Last Communication: Number of days since the last 1:1 text, email, or call

Phone: Phone Numbers for the contact, including bad and unsubscribed. For performance reasons, each lead profile can have up to 25 phone numbers total (including Relationships' numbers).

Email: Email address of the contact, including Unsubscribed and Bounced emails

Address: Addresses of the contact used for Mailing Labels

Relationships

Relationships are used for spouses, family members, or anyone related to the primary contact. To learn more about this feature, check out Contact Relationships Overview.

Details

Stage: Stage the contact is in during their buying or selling journey

Source: The source of the contact

Agent: The assigned agent to the contact

Lender: The assigned lender to the contact

Price: The top of the contact's price range

Tags: Tags are used to group and identify contacts

Background

The background section of the lead profile is best for high-level notes that are frequently referenced.

Social Profile

The Social Profile provides contact insights by searching the contact's name and email address on Google.

Custom Fields

Custom fields provide quick access to specific information on the lead profile and filtering options on the people tab. Date custom fields can also be used to trigger Automations.

Note: If the information doesn't need to be searched, we recommend adding it to the notes section (below).

Take Action

Create Note: This is the best catch-all field that is searchable. Commonly used for Team Mentions and quick notes regarding the contact.

Send Email: Send 1:1 (or group) emails from the lead profile

Text: Send 1:1 (or group) texts from the lead profile

Log Call: Manually log calls and jot down notes during your call. It's the best place to put searchable notes based on client conversations. Great for reporting and smart lists as they let you reference who you spoke to and when!

Timeline

There are 8 tabs on the timeline for easy access to each type of communication. Click on each tab to expose the corresponding communication.

Note: Hover your mouse over the day on the timeline to view the exact time of the activity.

All: This tab includes all information as well as a filtering option in the upper right-hand corner to view specific types of communication.

Emails: 1:1 (or group) emails with the contact

Texts: 1:1 (or group) texts with the contact

Calls: Calls logged manually or automatically in the system

Notes: All notes added to the profile (manually and via API)

Activity: Web activity including Registration, Inquiry, Seller Inquiry, Property Inquiry, General Inquiry, Viewed Property, Saved Property, Visited Website, Incoming Call, Unsubscribed, Property Search, Saved Property Search, Visited Open House or Viewed Page

Marketing Emails: Batch Emails, Action Plan Emails, and marketing emails from Mailchimp and SendGrid. The 75 most-recent marketing emails will show on the timeline.

Starred Items: Any item on the timeline that is starred will appear here for quick reference