Collaborating with Buying Partners Through Zillow Messages

Zillow Messages in Follow Up Boss lets you connect and collaborate with buying partners as they’re shopping on Zillow. When your buyer invites a buying partner to collaborate on Zillow, you’ll automatically be connected to both of them — able to message them together, see their shared browsing activity, and manage them on one lead profile in Follow Up Boss.

This experience is available for Zillow partner agents with the Zillow two-way integration enabled and accounts linked. It can help you stay on the same page with everyone involved in the home search — so you can deliver faster, more personalized follow-up and keep your brand front and center as they browse on Zillow.

How It Works

1. Message both buyers together in Zillow Messages

Collaborate seamlessly with everyone in one thread:

Start or reply to conversations in Zillow Messages right from FUB.
Send property links or updates to both buyers at once.

Both the buyer and buying partner can reply, share listings, or confirm tours — keeping all communication in one place.

2. You’re automatically connected to both buyers

When your buyer invites a buying partner to collaborate on Zillow, your My Agent relationship automatically extends to the buying partner.

You’ll see the buying partner added to your buyer’s lead profile page in FUB as a relationship, making it easier to manage the entire buying team from a single lead profile page on FUB desktop and mobile.

3. Easily manage their tours and inquiries

When both buyers' inquiries and tours go directly to you, it's much easier to keep both buyers aligned and keep things moving forward.

4. Keep your brand front and center

Your My Agent relationship ensures both buyers see you as their trusted agent as they browse on Zillow — helping you stay one click away from both decision-makers and protecting your connection from competing agents.

Getting Started

Now that buyers are able to invite their buying partner to collaborate on Zillow, you will start seeing them appear on the buyer’s lead profile page as a relationship. You will be able to see their collective Zillow insights and send them both Zillow Messages.

To activate this feature, ensure the steps below are completed.

Your team has Zillow’s two-way integration enabled at the team level in Follow Up Boss.
Your FUB and Zillow accounts are linked.
You are connected to the buyer through Zillow Messages.

Once your buyer invites a buying partner, their information and activity will automatically appear in the buyer’s lead profile in FUB.

FAQs

Who can use this feature?

This update is available to all Zillow partner agents in Follow Up Boss teams with two-way integration enabled and accounts linked.

Where will I see the buying partner’s information?

The buying partner appears on the buyer’s lead profile in FUB, under “Relationships” in the top left corner.

Can I message the buying partner separately?

No — all communication happens in the shared Zillow Messages thread, so everyone stays in sync.

If I send a 3-way text message using my FUB number to both the buyer and their partner, will I get the same benefits?

While you can still send a 3-way text message from your FUB number, that will not enable you to communicate with both via Zillow Messages, and will not automatically extend the buyer’s My Agent relationship to their buying partner. For that to happen, the buyer needs to invite their buying partner to collaborate on Zillow.

What if the buying partner requests a tour or submits a property inquiry?

Those requests are routed directly to you and recorded in FUB under the connected lead, ensuring no duplicate contacts or missed opportunities.

Do buying partners also see my branding on Zillow?

Yes! Once your My Agent relationship extends to the buying partner, both buyers will see your branding across Zillow as they browse.

What if I don’t see this feature?

Make sure your Zillow two-way integration is active at the team level, your account is linked, and you have a Zillow Message with them. Note that you will only see the buying partner once the buyer invites them to collaborate on Zillow.

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