Overview

Likely to List, a Zillow Pro premium feature, helps you find listing opportunities already sitting in your database. When a home that’s more likely to come to market matches a contact’s address in your CRM, Zillow automatically applies the Likely to List tag — turning your contact list into a dynamic, always-updating source of potential sellers.

What you get

• The Likely to List tag — Automatically applied to contacts whose home is more likely to list soon, based on the property address you have on file.
• The Likely to List Smart List — A ready-made list that surfaces these contacts so you can quickly view, prioritize, and act on them. You can also use it to power Follow Up Boss Automations.

How it works

Zillow analyzes signals from listing features and engagement with home detail pages of off-market properties, combined with local market data, to identify homes with a higher likelihood of coming to market in the next 90 days. When one of those homes matches the address of a contact in your database, that contact is tagged Likely to List.

Because matching relies on the address you’ve saved, contacts without a property address on file won’t receive the tag. We recommend keeping contact addresses up to date to get the most out of this feature. It’s important to mention that this feature does not require an active My Agent relationship, only having the contact’s address on FUB.

How to use it

• Open the Likely to List Smart List in Follow Up Boss to see your flagged contacts in one place - it’s like having an opportunities list in your database.
• Prioritize outreach to these contacts — signals indicate they may be closer to selling than the rest of your database.
• Use the tag or Smart List as a trigger in FUB Automations to keep these contacts on a consistent follow-up cadence.
• Treat the tag as a reason to start a conversation, not a confirmation that the contact is selling or owns the matched home.

Note: Zillow matches based on the contact address stored in your database and does not independently verify homeownership.

How does Zillow’s algorithm identify contacts who are Likely to List?

• Zillow’s algorithm model analyzes signals from property features (such as sq. ft., room count) and engagement with home detail pages of off-market properties, in combination with local market data (such as how hot the market is, similar listings entering the market) — identifying homes with a higher likelihood of coming to market in the next 90 days.
• The match is based on the contact address you have on file in FUB — so contacts without an address stored will not receive this tag. Zillow also does not independently verify homeownership at this time, so we recommend using this as a signal to start a conversation rather than a confirmed indicator that your contact owns that property.

How to reach out

Your Likely to List Smart List is a starting point for a conversation, not a confirmed seller. We recommend a low-pressure outreach to reconnect and warm up the relationship, with the goal of finding out whether a move or sale is actually on the horizon. The sooner you start, the more runway you have before they're ready to list — and potentially before another agent gets there first.

What tends to work best for a first touch:

• A text is often a better opener than a call — it's lower-pressure and easy to reply to — though the right channel depends on your relationship with the contact and how your team is set up. Once they respond, the phone is usually where the real conversation happens.
• Keep it short and make it about them. A sentence or two in your own voice lands better than a long message.
• Ideally, skip links and don't mention Zillow in the first message. This connection is all about checking in and warming up the relationship; you can share resources once the conversation is going.
• Don't reference the insight or "selling." Opening with something like "I hear you're thinking of listing?" can feel like an overstep and shut things down. Just check in like you naturally would.

Start by reconnecting. Open with a genuine, low-pressure check-in — the strongest openers ask a real, curious question about what's going on with the person. Use these as inspiration, not scripts — fill in real details and read it back before you send:

• "Hey [First Name], I was showing homes in your neighborhood and thought of you. How have you been — anything new on your end?"
• "Hi [First Name], it's been a while! What's going on in your world these days — any big changes?"

Then, once you're talking, you can explore timing. After you've reconnected, ease into the topic of a move:

• "Have you given any thought to a move this year? I've been seeing a lot of activity in your area."
• "There's strong buyer demand around you right now — happy to share what your home could sell for, no pressure at all."
• "If the timing were right, is selling something you'd consider in the next few months?"

If they signal a move is imminent — or that they're thinking about selling — promote them to an active lead in Follow Up Boss and run your playbook.

Check out this Zillow Academy course on how to manage your Zillow Pro Smart Lists, check out this resource for a quick overview, or watch this video for a quick overview.
 

FAQs

Who can get access to Likely to List? 

• Likely to List is exclusively available to Zillow Pro subscribers. Learn more. 

Why don’t all of my contacts have a Likely to List tag?

• Only contacts with a property address on file can be matched, and the tag is applied only when Zillow’s model identifies that home as more likely to come to market soon. Keeping contact addresses up to date helps more of your database become eligible for matching.

Are the Likely to List tags applied ever refreshed to reflect any changes? 

• Yes, the tags are refreshed every week on Thursday and reflect the newest predictions. That means that tags are either added or removed depending on the likelihood of that home to list.

Can I remove the tag if I talk to my contact and they inform me they are not planning to sell?

• Yes, you can remove the tag. To remove a tag from contacts in bulk: go to People → filter to the contacts → select contacts (or Select All) → click the Tag icon → Add/Remove Tags → choose the tag → Add/Remove Tags.  You can find more detailed instructions in this article.

I don’t have addresses for most of the contacts in my database, how can I ask customers for their address?

• Likely to List matches on the property address you have on file, so a more complete database surfaces more opportunities. A few easy ways to fill the gaps:
  • Start with past clients — if you helped them buy or sell, you already have the address. Just add it to Follow Up Boss.
  • Ask in context: "I'm tidying up my records — what's the best address for you?"
  • Tie it to value: offer a home value or market update, and capture the address as part of it.
  • Capture it going forward on intake forms and sign-ups, like you would a phone or email.

Do I need a My Agent connection to use Likely to List?

• No. Likely to List works across your contacts in Follow Up Boss using address matching and does not require a My Agent relationship.

Why did it tag contacts that are in "trash"?

• We are also offering to find potential old leads that might be in the trash stage from their initial flow in your database - however we want to give you an opportunity to decide if it might be worth checking in with the lead and warming up the conversation. You always have the option to filter out stages (including the trash stage) from your smartlist. 

Are you also tagging contacts that are in an active seller flow?

• Yes, we tag any contact associated with an address that is flagged as Likely to List. We suggest using the stage column to sort or filter so that the list is dialed into your team's ways of working and existing procedures.