Overview

Use this article to learn about the core tools included in Zillow Pro and how they support lead management, client relationships, and marketing. These tools can help agents and teams capture opportunities, stay organized, and convert leads more effectively.

View the variety of Zillow Pro Resources we have available.

Getting started

Use these resources and steps to follow a structured 30-day plan for setting up your team, managing leads, and driving early performance.

Resources

• Review the onboarding checklist to follow a step-by-step plan for your first 30 days.
• Use the Zillow Workspace: Set up and overview to configure your workspace, assign roles, and organize your team.
• Read the Premium Agent Profiles handbook to optimize your profile, build trust, and convert more leads.

Complete account setup in Workspace

1. Log in to Workspace and create your account.
2. Connect your Follow Up Boss and Zillow Premier Agent accounts.
3. Sign your agreement.
4. Set up Billing.

Follow Up Boss (FUB)

Follow Up Boss is the CRM at the center of your Zillow Pro workflow. It captures, organizes, and routes your leads so your team can respond quickly, track conversations, and manage opportunities at scale.

Within Zillow Pro, Follow Up Boss supports speed-to-lead, accountability, and pipeline visibility.

Resources

Take the course Follow Up Boss Basics to learn foundational tools and setup steps.

• Linking Your Zillow Profile to Follow Up Boss: How to link your Zillow Agent Profile to FUB. 
• Zillow Two-Way Integration Overview: How to integrate Zillow with Follow Up Boss via the two-way integration. 
• Zillow Workspace Integration: How to integrate Zillow Workspace with FUB.

My Agent

My Agent connects consumers directly to you as their dedicated agent, creating an ongoing relationship that extends beyond a single transaction. It supports repeat business, long-term nurturing, and increased lifetime value.

Resources

• Take the course My Agent and FUB set-up to learn about the value of My Agent and how to get set up to send your first invite.
• Take the course Sending My Agent requests like a Zillow Pro to learn best practices and scripts for how and when to send an invite.
• Review the My Agent - Zillow Pro help article

Premium Agent Profile

Your Premium Agent Profile is your digital storefront on Zillow. It highlights your experience, reviews, listings, and local expertise. A complete and optimized profile helps build trust and increase connection rates.

Resources

• Take the course Upgrade your agent profile with premium features to improve visibility and credibility.
• Download the Premium Agent Profiles set-up guide to optimize your profile.

Showcase

Showcase enhances your listings to help them stand out in a competitive market. It improves visibility and presentation, helping attract more engaged buyers and drive stronger results for sellers.

Zillow Pro agent partners can purchase Showcase on a listing-by-listing basis with no long-term commitment.

Resources

• Learn more in Showcase overview.
• Take the course Supercharge your marketing with Zillow Showcase to understand how to use Showcase effectively.

Troubleshooting

• Showcase: Login & get started
• Showcase: Link your Zillow agent profile
• Showcase: Add, invite or delete team members

FAQ

Who to contact for help?

• Reach out to us at https://help.followupboss.com/hc/en-us/requests/new 

How to position Zillow Pro to your team

Zillow Pro connects Zillow’s consumer intent data directly into Follow Up Boss to help agents and teams manage their database more effectively.

It provides:

• Visibility into when contacts are actively re-engaging on Zillow.
• Automatic prioritization through Smart Lists.
• Clear guidance on who to follow up with and why.

How long My Agent relationships stay active

• Non-Zillow leads: The My Agent relationship remains active until the consumer chooses to disconnect.
• Zillow leads: The relationship lasts from 30 days up to one year, depending on engagement.
• The connection extends automatically when there is ongoing communication or when the client confirms they are working with you.