Resubscribing an email address allows one of your contacts to continue receiving your email messages in the event that they may have accidentally unsubscribed from one of your campaigns.
What can contacts unsubscribe from?
Contacts can unsubscribe from marketing emails, including:
How do I know an email address was unsubscribed?
Email addresses will appear in orange as soon as the contact unsubscribed from marketing emails. When hovering over the email address, it will show "Email address unsubscribed."
Additionally, an unsubscribed tag will be added to the lead profile and an orange unsubscribe pill will be added next to the email from which they unsubscribed.
Note: When a contact unsubscribes from marketing emails, they can still be emailed directly.
How to Resubscribe an Email Address
If a contact has provided permission to resubscribe their email address, simply email firstname.lastname@example.org with the contact's email address.