Mobile carriers now require all businesses to be registered to send text messages through apps like Follow Up Boss. As part of the registration process, carriers want to see how you're collecting people's contact information, whether they are opting in to be contacted by your business, and providing instructions on how they can opt-out if they no longer want to be contacted. They do this by having a third-party reviewer go to your website and confirm that the primary Contact Us form includes clear opt-in/opt-out language.
Note: BoomTown, CINC, Luxury Presence, RealGeeks, Sierra Interactive, and Ylopo web forms already meet the requirements for opt-in consent.
Who Requires Op-In Consent?
Opt-in requirements come from the carriers and third parties who approve text campaigns for businesses to send texts to consumers. This requirement is not from Follow Up Boss.
What do I need to do?
To approve your business registration, the primary Contact Us form must have clear opt-in language that includes:
- Explicit opt-in (e.g., "I agree to be contacted by text...")
- How to opt-out (e.g., "Reply STOP to unsubscribe.")
- Who will be sending the messages (e.g., "ABC Realty Group")
- Link to your company’s Privacy Policy (learn more here)
- The contact form must have a phone number field
We also recommend including the following:
- Fees may apply (e.g., "Msg/data rates may apply.")
- Message frequency (e.g., "Msg frequency varies.")
Example
Here is an example of approved opt-in language:
"I agree to be contacted by [Your Business Name] via call, email, and text. To opt out, you can reply 'stop' at any time or click the unsubscribe link in the emails. Message and data rates may apply. [Link to Privacy Policy]"
⭐️ Tip: Copy the text above and send it to your web developer to add it to the primary Contact Us form on your website.
How do I submit the Business Registration?
The owner or admin users can complete the Business Registration by going to Admin > Business Registration. Follow the steps outlined in How to Register Your Phone Numbers to complete the Business Registration.