Mobile carriers now require all businesses to be registered in order to send text messages through apps like Follow Up Boss. As part of the registration process, carriers want to see how you're collecting people's contact information and whether they are clearly opting in to be contacted by your business, and know they can opt out if they no long want to be contacted. They do this by having a third-party reviewer go to your website and confirm that all forms include clear opt-in/opt-out language.
What makes good opt-in?
Opt-in requirements come from the carriers and third-parties who approve text campaign for businesses to send texts to consumers, not from Follow Up Boss.
To approve your business registration, every form on your website where contact information is collected must have clear opt-in language that includes:
- Explicit opt-in (e.g. "I agree to be contacted by text...")
- How to opt out (e.g. "Reply STOP to unsubscribe.")
- Contact form must have a phone number field. If phone number is a required field on your form, there must be a check box to agree to be contacted by text. Alternatively, you may make the phone number an optional field on your form.
If you're already editing your opt-in, we recommend also including:
- Who will be sending the messages (e.g. "ABC Realty group")
- That fees may apply (e.g. "Msg/data rates may apply.")
- Message frequency (e.g. "Msg frequency varies.")
Here is an example of a form without proper opt-in and a form with proper opt-in:
The form on the right would be approved because it has opt-in language as part of the form while the form on the left would be rejected because there is no opt-in language. Here is an example of approved opt-in language:
You can copy the text above and send it to your web developer to have it added to your existing forms on your website. Remember, if the phone number is required on your forms, a checkbox is needed next to the opt-in language (shown above in the "has opt-in language example). Alternatively, you can make phone number an optional field on your forms.
How do I submit it?
On your Business Registration form in Follow Up Boss, you will confirm that you have opt-in language anywhere you are collecting contact details, such as your website
What if I don't have a website?
If you do not have your own website you can use your brokerage's or company's website, as long as they have opt-in language on their primary contact form. You can also create your own simple, free website using Wix so that you can add opt-in language to the contact form. Here is a step-by-step guide on how to do that: Create a Business Page with a Contact Form
What if I have a website but no form?
Email your website developer to have it added! If you do not have the ability to edit the form on your website, you can spin up a simple, free website using Wix so that you can add opt-in language to the contact form. Here is a step-by-step guide on how to do that: Create a Business Page with a Contact Form