How it Works
When you connect your Mailchimp account to Follow Up Boss, all your Follow Up Boss contacts are synced to one list of your choice in your Mailchimp account. You can segment your audience in Mailchimp using things like tags or assigned agent to target your email marketing. The messages you send, opens, clicks, and unsubscribes are all synced into Follow Up Boss automatically:
The Last Sent Marketing Campaign column will show your Mailchimp messages and can be used on your smart lists.
The integration will sync your Follow Up Boss contacts to your Mailchimp account once a day. If a contact is ever removed from your Mailchimp list, the integration will automatically add it back on the next sync.
To automatically sync all contacts in your Follow Up Boss to your Mailchimp audience, you will need a Mailchimp account and Admin-level access in Follow Up Boss.
Agents can connect Mailchimp using Zapier and these steps.
- Click this link to navigate to the API Keys section of your Mailchimp account: Your API Keys
- Login to a Mailchimp admin account > click the icon in the lower left-hand corner > Account > Extras > API Keys
- Click the Create A Key button. Name your key "Follow Up Boss"
- In Follow Up Boss, go to Admin > Integrations > Mailchimp.
- Click the Connect tab at the top of the page.
- Paste the API key from Mailchimp and click Save Key.
- Choose the Audience you want your Follow Up Boss leads to sync into. If you don't have an audience yet, you can create an audience using these steps.
- Click Connect.
Note: Depending on the number of contacts, it may take some time to sync all your contacts into Mailchimp. Once you click on "Save List", you can safely navigate away from the page and your contacts will continue to import in the background.
- Click Connect.
Your Follow Up Boss contacts will be synced to the audience you chose when connecting Mailchimp. Use details like tags, assigned agent, and stage to create segments within your audience.
Information that Syncs from Follow Up Boss to Mailchimp:
For each contact in your database, Mailchimp will sync:
- Email (Mailchimp will sync one email per contact)
- Phone number (Mailchimp will sync one per contact)
- Assigned agent
Note: Relationships and their contact info are not synced from Follow Up Boss into Mailchimp.
Information that syncs from Mailchimp to Follow Up Boss:
- The email message you sent
- Open activity
- Click activity
- Unsubscribe activity - when a contact unsubscribes from Mailchimp, they will be unsubscribed from marketing emails in Follow Up Boss as well. You may still email them directly.
- Re-subscribe - when a contact is re-subscribed in Follow Up Boss the contact will not be automatically re-subscribed in Mailchimp. Reach out to Mailchimp directly to have contacts re-subscribed in the Mailchimp database.
Note: Tags are not synced from Mailchimp into Follow Up Boss.
Mailchimp does not sync relationships' contact information. Create a new contact for the relationship if you want to include them on Mailchimp marketing messages. You can also use a batch email in Follow Up Boss to email all contacts, including relationships.
Mailchimp uses the contact's email address as the unique identifier. This means that if you edit a contact's email address in Follow Up Boss, the previously synced contact will keep the old email address and a new contact will be created in Mailchimp with the new email address.