Managing client activity can be time-consuming, especially when you're trying to sift through long logs of buyer’s activity to find key insights. Even though you have all this information, digging through it all to find what you need means time spent in activities that don’t move your bottom line - and we are happy to say that we get that, and we’ve got you!  

With the launch of the new Homes Tab in the FUB app, this process has become much easier and more organized. The Homes Tab enables you to view your buyer’s activity in a more streamlined, categorized format. Instead of scanning through dozens of events, you can now quickly see:

• Homes perspective buyers have viewed, saved, and shared without having to scroll through a long list of activities.
• Most-viewed homes are organized in a way that makes insights clearer.
• Property card, showing important details like the site where the buyer viewed the home, the last time each home was viewed. 

And this information will be available for all your leads! 

• For Zillow leads who you have a My Agent relationship with, you’ll see their viewed, saved, and shared homes, how many times they viewed them and where. When you click on those properties, you will be taken to the website where the buyer viewed the property to see the properties’ details- just like your buyers would. 
  • The Zillow Two Way Integration will need to be enabled to view this information on the Homes Tab. 
• For other lead sources, you will see this for all your leads and the categories will be the same as those offered in each platform. 

Why is this important?

The Homes Tab gives you a better way to understand your client's buying journey by organizing their activity in a more intuitive, easily digestible format. By quickly identifying key actions like which homes clients have viewed, saved, and shared, you can gain valuable insights into high-intent behaviors and tailor your outreach accordingly. This makes it easier to:  

• Prioritize your follow-up efforts based on the homes your clients are most interested in.
• Strengthen relationships by staying on top of your client’s preferences and needs.
• Save time by cutting through the clutter and focusing on what matters most.

In short, the Homes Tab helps you provide a more personalized, efficient service to your buyers—which can help empower you to close deals faster.

FAQs 

Who can access the Homes Tab?

The Homes Tab is available for all your leads from all your integrations (such as Ylopo, RealScout, or Zillow etc.). For Zillow Premier Agent partners, this will be displayed for clients with whom you have a My Agent relationship - please note that you need to have two way integration enabled for this feature to work.

Why doesn't the price appear for some homes?

The price of homes will only be displayed on the Homes Tab if the price is sent to FUB. If a price is not available, it will appear as shown below. 

Where can I find the Homes Tab?

The Homes Tab is available on the FUB Android and iPhone app. Look for it on each lead profile.

What can I view in the Homes Tab?

You’ll see a categorized list of your client’s activity, including:

• • Homes they've viewed, saved, and shared
  • A view count of how often they viewed a home
  • A property card for each home showing the last event date
  • Insights into your client's viewed, saved and shared homes and where they viewed them. 

The Home Tab also includes property events (viewed, saved, shared homes) captured by the FUB Pixel. 

*FUB obtains property card MLS data from third-party sources, excluding Zillow.