Connect your custom website with Follow Up Boss to:

• Capture Leads
• Immediately Distribute Leads to Agents
• Follow Up with Automated Action Plans
• Track Activity e.g. Property Saves, Returns to Website, Etc.
• Autodial Leads via Call Lists
• Centralize Lead Management
• Create and Close More Deals

API Integration

API integration is the most robust option for integrating your website with Follow Up Boss. It allows you to capture leads, send over detailed data, and track dynamic activity such as leads returning to your website and property saves.

• Developers can use our Open API to build a custom integration.
• Agents and Brokers can choose a web provider who offers turnkey API integrated websites. (List of Supported Providers)

Email Parsing Integration

Lead information is passed to Follow Up Boss via an email parser that's in a standardized format for our system to read. This method typically captures information like name, phone number, property address, zip code, and price.

• Developers can use LeadMetadata.org formatting to send lead information to Follow Up Boss. This is a very popular format for the real estate industry.
• The Follow Up Boss Email Parser is an excellent choice for those who have the ability to customize the format in which leads are sent via email.
• Agents and Brokers can create a custom parser fairly simply using the Zapier Parser platform. This option is best for receiving leads from systems that do not have a direct Zapier connection as shown below.  (Creating a Custom Email Parser for Website Forms)

Zapier Integration

Zapier is a third-party platform that gives two different software systems the ability to "talk" to each other easily. There are hundreds of providers on Zapier such as Squarespace, Gravity Forms (WordPress), Lead Pages, Instapage, Unbounce, ManyChat, Google Sheets, etc.