Zillow Messages in Follow Up Boss helps boost buyer engagement for Zillow leads. This is an “app-to-app” messaging platform that streamlines communications and is a foundational feature of the integrated transaction experience. When you send a Zillow Message in FUB, the buyer receives and replies using their Zillow App or by simply replying to the text notification.
Note: Zillow Messages in FUB is currently available to select Zillow Premier Agent partners in 20 markets and requires the Zillow 2-Way Sync to be enabled. As this new feature expands to more partners in more markets, Zillow Premier Agent partners will be contacted by their Growth Advisors with more information.
How Zillow Messages Work
Zillow Messages is a new way to communicate with Zillow leads (RTT, Standard Tours, Contact Agent, My Agent) through FUB.
Desktop
To access your Zillow Messages (received from the buyer or sent by you) on the FUB desktop, navigate to the contact's lead profile. To send a Zillow Message, click on “Messages” and make sure you have “Zillow Messages” selected (it will be selected by default) before you start typing your message.
Mobile App
On FUB mobile, you can access your Zillow Messages by clicking on FUB notifications labeled as “Zillow Messages”, by opening the Mobile Inbox and searching for the “Zillow Message” label and the Zillow symbol, or by opening a lead profile page, where you will see your Zillow Messages at the top of the screen under “Recent Messages”, they will also appear with the Zillow symbol so you can know that is a Zillow Message.
Buyer Experience
When you reply to the message from the buyer as a Zillow Message in FUB, they will receive your message as a push notification from their Zillow app, if enabled (screen 1), and a text message notification (screen 2). They can click to open the message on their Zillow app (screen 3) and reply from there (screen 4), or they can simply reply to the text message notification, and you will get that response as a Zillow Message in FUB.
Send a Zillow Message after receiving a connection
After receiving a Zillow connection, you will be able to send a Zillow Message after confirming your appointment by clicking on “Contact in Follow Up Boss” (screen 1), which opens that contact’s page on FUB mobile app.
From there, you click on the Zillow Message that will show up at the top of the lead profile page with the Zillow logo and “Zillow Messages” label (screen 2). Open that message to send a response (screen 3), you can search for a template by clicking on the bottom left corner “pages” icon, and select a template (screen 4), then continue to send as your first message to the buyer (screen 5).
Send a Zillow Message to reply to messages from your My Agent connections
You will also receive messages from your My Agent connections as Zillow Messages in FUB (screen 1). The buyer’s message will include a link to the specific property they messaged about, so you have the right context (screen 2), and from there, you can also click to view the property details before responding (screen 3).
For more information about how to use Zillow Messages in FUB, take this short Zillow Academy course.
FAQs
All new “property" centric connections (RTT, Standard Tour, Contact Agent, Email Connection, and reassignments within the team) will have a Zillow Message automatically created. Phone leads and profile leads are currently not going to have a Zillow Message automatically created.
We recommend sending your first message to the buyer through Zillow Messages in FUB and continuing the conversation until it makes sense to move to FUB text messages or FUB phone calls later on.
Zillow Messages are currently available in: Atlanta, Raleigh, Durham, Denver, Phoenix, Charlotte, San Antonio, Las Vegas, Minneapolis, Seattle, Portland, Riverside, Sacramento, San Diego, Detroit, Houston, Los Angeles, Dallas, Philadelphia, and Washington DC.