BuyAbility Target Price

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Becca
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With BuyAbility target price powered by Zillow Home Loans in FUB, agents can guide buyers on smarter, focused home searches with visibility into what buyers can afford and want to spend. 

Agent Benefits 

  • Gain visibility into your buyer’s target price and what they might be able to afford
  • Get a strong signal that they are serious about buying
  • Track how their target price changes over time

 

How it Works

The BuyAbility target price provides agents with a clearer understanding of what buyers desire and can afford in a home, taking into account monthly and down payment amounts, as well as real-time rates from Zillow Home Loans. This allows agents to recommend and showcase homes that are more in line with the buyers' budget. 

 

How to Enable 

For a buyer’s BuyAbility target price to appear in FUB, there are three requirements. 

Once these three requirements are met, the buyer’s BuyAbility target price will appear in FUB on their lead profile on the desktop and on the app. 

 

BuyAbility Target Home Price on the Desktop

 

BuyAbility Target Home Price on the FUB App

 

How agents can use the BuyAbility score 

Prioritize 

The presence of the BuyAbility target price field indicates the buyer has taken steps to understand what they can afford, which may signal their intent, and you may want to prioritize reaching out to these buyers.

Validate

 Leverage the target price insight to tailor your financing discussion with the buyer

  1. You will know that the buyer has taken the step to understand their target price, including thinking about and documenting their preferred monthly payment and down payment
  2. When the time is right, you can feel confident asking questions about the desired price point, knowing that the buyer has considered them and gotten a better sense of what they can afford through BuyAbility
  3. This can also lead to a more seamless transition to introducing the buyer to a ZHL loan officer to discuss pre-approval 

Refine

Tailor your home search and homes you recommend to the buyer based on their target price. You can do so in Follow Up Boss by:

  1. Checking that the buyer's recent activity on Zillow (viewed, saved properties) and resurface ones that fit within the buyer’s target price
  2. If you have the ZPA embedded app installed, you can navigate to the Buyer - Recommended tab and check which recommended homes are within their BuyAbility target price and resurface those 

 

FAQs 

What is BuyAbility?
BuyAbility powered by Zillow Home Loans is a tool in the Zillow app that helps buyers understand what they can afford, keeping them up-to-date on how market changes impact their home affordability, and providing a shopping experience tailored to them and their finances. Learn more.
How do buyers fill out BuyAbility? 
Buyers can navigate to the Zillow Home Loans webpage or to the Home Loans tab in the Zillow app. They simply provide inputs like their credit score and down payment, and we leverage our extensive data to account for crucial factors often overlooked —such as taxes, insurance, and real-time interest rates—and deliver a comprehensive target price. They can then use that output to filter their search on Zillow.
What if the buyer completes BuyAbility before I connect with them and have an active My Agent relationship? 
The BuyAbility Target Price will appear once you’ve connected. Whenever a buyer completes BuyAbility and you have an active My Agent relationship, this insight will display on the lead profile on both desktop and mobile, as shown in the designs above.
When is BuyAbility updated? 
BuyAbility updates daily with Zillow Home Loans interest rates, and whenever the buyer updates their BuyAbility. 

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