Carriers have spam/content filtering in place to prevent their customers from receiving unwanted messages. When a carrier detects a message as spam, they will stop the delivery to the recipient. Learn how carrier filtering works to prevent your text messages from being filtered.
How does carrier filtering work?
Each carrier (Verizon, AT&T, T-Mobile, etc) has a unique approach to filtering messages. Message filtering can range from a simple static list of prohibited terms to advanced machine learning systems that constantly adapt based on the messages passing through them.
How do I know my message was filtered?
When you are seeing the filtered status next to a text message accompanied with the text "The contact's mobile provider filtered your text before it could be delivered. Try rewording it before resending, and follow the link to read our texting best practices. (30007)" your message has been blocked due to Carrier Filtering.
How do I prevent messages from being filtered?
To prevent messages from being filtered, personalize the content that is sent to each contact. If the same text is being sent to multiple contacts in quick succession, you may be flagged as spam. Utilize merge fields and vary the content in each text per recipient.
- Do not send generic Google Drive links (drive.google.com) or shortened links (bit.ly, clicky.me, goo.gl, ow.ly, tiny.cc, tinyurl.com, etc) because these are commonly used in spam texts. When sending a link, use the original URL, such as a link to your branded website.
- Avoid spam words that make exaggerated claims and promises (100%, extra cash, free info, risk-free, etc.).
- Avoid spam words that create unnecessary urgency and pressure (apply now, call today, exclusive deal, what are you waiting for?).
- Avoid text containing spammy language/capitalization (no cost, credit check, no fees, no interest, FREE, CALL NOW).
- Avoid spam words/symbols that are legalese (Loans, Mortgage rates, offer, pre-approved, refinance, credit score, $).
Note: When buying or selling a home, some of these phrases are expected. That is why there are other considerations in determining the legitimacy of a message. However, no automatic system is perfect. If you feel you are being inaccurately filtered because of one of these phrases, please contact email@example.com with the three most recent examples. With this information, we will investigate and open a dispute with the carrier.
If you are sending out messages from the same number at a high volume or with a fast frequency, you may be flagged as spam. Slow your sending between text messages and try spreading the volume out throughout the day or even between days.
Consent and Opt-In
Follow Up Boss is designed to contact people that you have a relationship with and/or people who have directly inquired about your services and are expecting to hear from you. Ensure that you only send messages to contacts who have provided consent (opted-in) to receive messages from you.
Note: Opt-in consent must be re-affirmed every 18 months if you have not established a relationship.
- Try sending the original link via text vs a shortened link.
- If the link is hosted by Google Drive, try hosting the content on a different platform, like YouTube or Dropbox.
- Wait and try to text the contact again. Sometimes waiting a couple of minutes impacts the outcome of whether a text is delivered.
- Text the contact and tell them they will follow up with an email including the link, rather than sending via text.