Website Tracking: Follow Up Boss Pixel

Convert Leads at the Right Time Using the Follow Up Boss Pixel

About the Pixel

The Pixel makes it dead simple to see all your lead’s web and marketing activities right within Follow Up Boss. Are you interacting with the hottest leads who are looking to buy or sell right now? Do you know what marketing campaigns they are interacting with?

With our new Pixel you can get exceptional insight into exactly what leads are looking for when they’re online, and the actions they’re taking on your website.

This valuable data allows you to:

  • Prioritize your leads
  • Best understand their needs
  • Engage in meaningful conversation
  • And send relevant updates and communication

How It Works

The Follow Up Boss Pixel is a first-class website activity tracker that you can place on any of your websites to seamlessly push activity information into Follow Up Boss.

The Pixel provides valuable insight into lead activity, including:

  • Lead Registrations
  • Returns to Website
  • Viewed Properties

Automated Engagement & Retargeting

Stop chasing leads, and start interacting with the hottest leads who are looking to buy or sell right now.

  • Get more leads on the phone with call and text Calls to Action (CTAs) that go straight to your Team Inbox.
  • Tracking links in emails provide valuable insight into a contact's behavior on your website.
  • See who is on your website now and reach out with relevant messaging. 


1. Go to Admin > Integrations


2. Choose Follow Up Boss, then click "Enable Website Tracking"


3. Select Your Options 


Display Call to Action (CTA) Popup -

With the Pixel’s Website CTA enabled, your website visitors will see a popup at the bottom-right of the screen that they can use to quickly use to contact you.

Your Team Inbox number gives leads the ability to text you directly from their mobile devices, or call in and be routed to your most active agents.

Enable CTA Popup On Mobile -

Encourage leads to contact you on your mobile website by enabling the mobile option. 

Enable Form Capture and Creating New Leads in FUB - 

This option allows Follow Up Boss to capture information entered via any forms on your website. We automatically detect name, email address, phone number and a message from the lead and put them into correct fields in FUB. This can also trigger Action Plans.

4. Copy Code

The pixel code can be placed on any of your websites or landing pages.


5. Paste Code Into Your Website 

You'll place this code in the area of your website that allows JavaScript.

Popular Integrations:

Need help installing your code? Reach out to our support team who will let you know the best option for your unique site:

Email Link Tracking


Add metadata to links in emails in order to track website page views. This works for batch emails and 1:1 emails sent from the contact's page directly, scheduled emails, or those replied to from the inbox.

This feature happens automatically already (i.e. if the Pixel is installed it is already working).


How does the Follow Up Boss Pixel work?

The pixel is a small code snippet that can be dropped into your website in the header or footer of your pages. Once in place, Follow Up Boss can then start identifying your leads/contacts in FUB and show their website activity.

Do leads need to register first?

In order for us to track activity, the contact must first fill out a form or CTA on your website that captures their email address. Once that information is captured, we can match them in Follow Up Boss. 

Where does Website Activity show?

You'll see detailed activity in each lead profile, in addition to being able to see who's online now and filter by activity on the People Screen.

Overview of Website Activity

What does the Call to Action (CTA) look like on my website?

Website visitors will see a prompt at the bottom-right of the screen. The pixel is a strong CTA without being invasive to their experience.

Leads can simply click the number to call your team, or they can close the prompt and continue browsing on your site.

Their activity will still be tracked, even if the CTA is closed.


What does the Call to Action (CTA) look like on my mobile site?

Visitors of your mobile site will see both a call and text prompt at the bottom of the screen. Tapping either option will automatically contact you via their chosen method.


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