Google LSA + Reserve with Google

Reserve with Google is a Google product that works hand in hand with Google Local Services Ads to allow prospective customers who see a business's Local Service Ads to contact an agent via phone or email and select a timeslot to create a booking.

How to Enable Google Local Services Ads

Note: Reserve with Google is in beta. If your account doesn't have the Google Local Service Ads integration card (by going to Admin > Integrations), account owners can reach out to support@followupboss.com to add the Reserve with Google beta. The API integration must be completed by the owner of the account.

Go to Admin > Integrations
Select Google Local Service Ads
Click Add LSA Merchant
Complete the LSA Campaign Details > Save

What happens after I enable Google Local Service Ads?

After enabling Google Local Service Ads in Follow Up Boss, your account information is matched with your Google Local Service Ads account the following evening. Google matches Follow Up Boss accounts with Google LSA accounts every 24 hours. Once your account is matched, you will see a Book option on your Google Local Service Ads next to the call button (shown below).

How does it work?

What the Lead Sees

1. When looking at Google Local Service Ads, they have the option to Call or Book with an agent.

2. After selecting Book, they will be prompted to choose Buyer Agent Services or Seller Agent Services by selecting Schedule.

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3. Next, they will choose a Booking Time.

Note: Booking times are 1-hour timeslots between 9 am and 8 pm in the account's timezone configured on the Company page. Leads will be able to schedule appointments between these times regardless of existing appointments that are already scheduled because these are high-value leads. In those cases, it's best to use the appointment as an opportunity to intro and reschedule for a better time that works for both parties. For extended downtime (i.e. going on vacation), the book link can be disabled temporarily from the integration settings in FUB.

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4. The lead will then enter their Contact Details. If they are logged into Google, their information will be automatically collected.

5. They will then Confirm the Booking and receive a Confirmation Email from Google. Google then submits the booking request to Follow Up Boss.

What the Agent Sees

Google submits the booking request to Follow Up Boss, which creates a new lead and/or adds the appointment to an existing lead profile.

New Leads

New leads will be added via the lead flow and distributed based on the Google Local Service Ads source distribution rules in Follow Up Boss. Once an agent is assigned for the lead, an appointment is automatically added to the lead profile and displayed on the assigned agent's calendar.

Existing Leads

Once an agent is assigned for the lead, an appointment is automatically added to the lead profile and displayed on the assigned agent's calendar.

Note: If a lead is assigned to First to Claim, the appointment creation will be delayed until claimed to create the appointment with the assigned agent.

Notifications

When a lead books an appointment via Reserve with Google, the lead and appointment information will be automatically added to Follow Up Boss. The assigned agent will be notified of the New Appointment based on their new lead and existing lead Notification Settings.

What if plans change?

If an agent edits or cancels an appointment in Follow Up Boss, a real-time update is sent to Google. Once the update has been received by Google, the lead will be automatically notified (by Google) of the changes.

Note: The appointment email sent to the lead when booking, instructs them to contact the agent directly to reschedule or modify the appointment. Appointments can only be edited by agents.

FAQs

Do leads have to encounter a customer's Google Local Service Ads organically to book with this integration?

Yes, booking is tied 1:1 with Google Local Service Ads placements. They will be bookable wherever those ads are placed and only when there is an active Local Service Ads campaign. This means that if you search for your Business Profile on Google, the Book button won't show up in the organic search results. It shows up in the LSA platform and on your ad. Please see the last FAQ below for instructions on how to search for your business in LSA platform to confirm the book button is appearing.

What if I need to edit my company information after toggling on the integration card?

Your company information can be edited at any time. Follow Up Boss uploads the most recent company information for FUB accounts to Google every 24 hours. For example, if you toggle on the Google Local Service Ads integration card at 8 am, then you realize that the company name is misspelled and make the correction in Follow Up Boss, your updated changes will be used when we submit your information to Google that evening.

Can I integrate multiple Google Local Service Ads accounts into my Follow Up Boss account?

Not yet, but are looking into ways this can be implemented.

What happens if my Follow Up Boss account isn't matched to my Google Local Service Ads account?

If your Follow Up Boss account is not matched with your Google Local Service Ads account 24 hours after toggling on the integration card (above), reach out to support@followupboss.com directly.

How do I know if Follow Up Boss is matched with my Google Local Service Ads account?

To confirm the integration is matched with your LSA profile, search for your business in the LSA platform. Click here to access the LSA platform where you can search for "Real Estate" in your area to find your LSA profile and book button. If your Follow Up Boss account matches with your Google Local Service Ads account, there will be an option to Book via Reserve with Google on your ad. If you don't find yourself in the search results it doesn't necessarily mean the integration isn't connected. The search tool only lists a limited amount of results. Here are some reasons provided by Google Support for why your ad isn't in those results.

The ads account is active, but the ad itself is paused and therefore won't show.
Especially for more competitive auctions, if the bid/budget is too low, the ad itself may not surface.
Additional factors that go into ad performance, eg reviews/radius of service area/responsiveness of calls/messages, etc.

The team is continuing to work on in-app notifications of account matching. When in doubt please reach out to support@followupboss.com and we can confirm if the integration is active.

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