Automations can be used to help automate your lead nurture, follow up and workflows. Automations contain three parts: a trigger, conditions and an action plan. An example of an Automation is, "When stage changes to Nurture, start the Buyer Long Term Nurture action plan". Find your Automations under Admin > Automations.  

Create Automations

While everyone on your team can view Automations, only account owners and admins can create new Automations. To create an Automation goto Admin -> Automations (or click here). Click on “+ Add automation” in the top right.


From the Create Automation screen, you will choose a name, a trigger, conditions and the action plan you want to use:



There are two triggers you can choose for your automation; "When stage changes" or "When tag is added". Select which type you would like to use, and then pick either a stage or tag to trigger on. You can add additional triggers by pressing "+ Add Trigger". If any of the triggers are met, the automation will run. 


Conditions are additional criteria that a contact needs to meet along with the trigger in order for the action plan to begin. They add an AND element to your trigger.


In this example, the action will only run if the stage is changed to nurture AND the email is good. 

Conditions closely mirror the filters you use under Smart Lists. Conditions are completely optional and you can specify more than one condition per automation. All of the conditions must be met in order for the automation to run.

Action Plan

Specify which action plan you would like to start when the trigger occurs and the conditions are met. You can use any of your action plans here. 

*Note: If your action plan includes an initial text message, it will not sent if triggered by an Automation. 

Enable/Disable Automations

Easily toggle Automations on and off using the toggle in the "Enabled" column:


When an Automation is off, it will not be triggered. 

Edit an Automation

To edit an existing Automation, go to Admin > Automations and select the same of the Automation. A Trigger and an Action are required to save.


Delete an Automation

To delete an Automation, open the automation and choose "Delete Automation" in the bottom left:


Automation Rules

Automations are meant for continuing lead nurture and internal workflows, therefore automations will not be triggered when a contact is initially created. This includes when contacts are added through an import, added manually, added through the API, or added through a Lead Flow. To automate your follow up when a lead is created, be sure to specify an Action Plan in your Lead Flow

Automations will not be triggered when performing a Mass Action. If you are mass applying a tag or mass updating a stage, Automations will not be triggered. 

Some Action Plans may contain steps to change the Stage or add a Tag, which may in turn trigger other Automations to run.

There are some additional rules for running Action Plans via Automations we have put in place to lessen the chance of a lead receiving Action Plan content multiple times due to Automations.

If an Automation is triggered to start an Action Plan and the same Action Plan...

  • is already running, it will continue running, i.e. nothing happens
  • is already paused, it will stay paused, i.e. nothing happens
  • was completed and was never started by any Automation before (e.g. it was started by Lead Flow or manually started) it will be started again from the beginning 
  • was already completed and was started by any Automation before, it won't be started again, i.e. nothing happens

How do I know if my Automation was run?

If an Action Plan was started by an Automation, you will see "Plan started via [Automation Name] automation" when clicking on the Action Plan details from the Lead Profile:


To see all contacts that have had an automation run, click on the number in the "Times Run" column:



Best Practice Automations

Get started by turning on our Best Practices Automations here! 

  • Re-engage Stale Leads 
  • Nurture Long Term Buyers 
  • Open House Follow Up
  • Start Post Closing Follow Up

Are you interested in trying our Automations Beta? Please email to try it out! 

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