Last Activity date is updated whenever one of these things occur:
- New task is created that is related to the FUB contact
- A new email message related to a contact is sent or received
- Contact is reassigned
- A call or text message is logged for that contact
- IDX website activity occurs (such as a client returning to your supported IDX website, saving a property, etc.)
Note we have a separate "Most Recent Email Marketing Activity" option which is for MailChimp, HappyGrasshopper and drip emails.