Pixel Setup: REW

Written by Erik Wantland

Last published at: December 9th, 2020


Follow Up Boss Pixel makes it easy to see your lead’s web and marketing activities right within Follow Up Boss. Get exceptional insight into exactly what leads are looking for when they’re online, and the actions they’re taking on your website.

Below are instructions for installing the Pixel on your Real Estate Webmasters website.


1. Open the Real Estate Webmasters admin panel

2. Navigate to CMS > Tools > Conversion Tracking:


3. In Follow Up Boss, go to Admin > Integrations > Follow Up Boss Pixel:


4. After choosing your settings, click the "Copy code" button:


(Click to Get Code)

5: Paste Pixel code into all sections on the Conversion Tracking page:


6. Save

Test It Out

Congrats, your Pixel is now installed. Let's test it out!

  • Access your direct website from an incognito window or separate browser.
  • Search for a home or two, then fill out a registration form.
  • Check for activity under Admin > Integrations > Follow Up Boss Pixel: https://app.followupboss.com/2/integrations/pixel

Checking your CTAs:

  • If you don't see your chosen CTAs you may need to refresh your cache.
  • Access your website from a mobile device to see the texting CTA