Pixel Call To Action

Written by Erik Wantland

Last published at: December 9th, 2020

The Pixel CTA supports virtually any IDX website (even multiple websites!), installs in minutes and has doubled some clients inbound calls and text messages.

Lets make it easy for people to reach your team!

You can turn on and tweak your Pixel CTA settings under Pixel > Call to Action.

The CTA is optimized for both desktop and mobile sites. On desktop, the phone number is prominent so your leads can quickly see it to call in, while the Call and Text options will be prominent and easily tappable on mobile. 


You can choose to show the CTA on mobile, desktop, or both. Toggle Display on desktop website and/or Display on mobile website  to get them to instantly display

Agent Personalization

You can choose to personalize the Call to Action with a picture of the assigned agent and their name, this will show up once the lead exists in Follow Up Boss and is assigned to someone. This option is great for branding your agents with the leads they are assigned.

If you have a team dedicated to answering all incoming calls and texts you may opt to use a central number for all incoming calls and texts instead.


Why doesn't my agent picture show up right away when a lead is browsing my site?

In order for us to track activity, the contact must first fill out a form or CTA on your website that captures their email address. Once that information is captured, we can match them in Follow Up Boss. 

How do I get my Agent’s photo to display in the customized CTA?

Easy!  Go to your settings by clicking the circle with your initials in the upper right corner of your screen, click on My Settings and click the Upload photo button in the Portrait section.  You can upload any GIF, PNG, or JPEG with a minimum size of 100x100px.

What does the Call to Action (CTA) look like on my website?

Website visitors will see a prompt at the bottom-right of the screen. The pixel is a strong CTA without being invasive to their experience.

Leads can simply click the number to call your team, or they can close the prompt and continue browsing on your site.

Their activity will still be tracked, even if the CTA is closed.


What does the Call to Action (CTA) look like on my mobile site?

Visitors of your mobile site will see both a call and text prompt at the bottom of the screen. Tapping either option will automatically contact you via their chosen method.