Written by Erik Wantland

Last published at: December 9th, 2020


Connect your AgentLocator website to Follow Up Boss for centralized lead management, ongoing nurturing, and deal tracking. 

Popular Ways to Use the Integration

Capture Phone Leads Directly

Place your FUB number on your website to route incoming leads to your best agents for instant live connections that boost conversions.

Dial Through Your Follow Ups in Just a Few Clicks


Want to power through your phone follow ups? Use Call Lists to automatically dial your leads and connect with them more quickly.

Automatically Distribute Leads to Your Team


Reward fast-acting agents with leads by using Shark Tank-style, First to Claim lead routing, or use automated round-robin style distribution. Route leads based on location, price, and more.

How AgenntLocator Connects to Follow Up Boss

Available integration types:


 (Best full integration) 

Email Parsing

 (Gathers data found in emails only) 


 (Third party) 


Email Parsing (Most Popular): Follow Up Boss uses email parsing to track when new leads register on your website.

API - Advanced Activity Tracking (Custom): AgentLocator provides an advanced integration that sends registrations, property views, and updates as leads interact with new listing alerts. Video overview.

Reach out to your AgentLocator rep to setup the API connection.


Office 365, GSuite, and Gmail users:

Leads will flow into Follow Up Boss automatically. Ensure you have enabled Inbox Lead Processing.

Alternative Setup:

Route or forward your "new lead" email alerts from AgentLocator to that lead routing email address, and the new leads will be created in Follow Up Boss automatically.

1. Login to Follow Up Boss.

2. Copy your lead routing email address (Lead Email Address) from your Admin>API page.


3. Log in to AgentLocator.

4. Go to the Settings tab in AgentLocator, then click User Accounts:


5. Under Action, click Edit.

6. In the "CC Email for New Lead Alerts" field, paste your Follow Up Boss lead routing email address:

7. Click Save.

Once complete, send a test lead through AgentLocator with a new unique name and email address to check if it's properly flowing into FUB.

About AgentLocator

AgentLocator offers IDX websites plus online lead generation and nurturing services to Realtors.